New book The Curious Imperative — why questions beat answers in the age of AI. Read more →
All episodes

Episode 109 · Oct 21, 2026

Kathy Waller: Own Your Own Story (Former CFO, The Coca-Cola Company)

0:00 / --:--

Own your own story — because if you don't, somebody else will tell it for you, and you might not like the way they tell it. Kathy Waller joined The Coca-Cola Company as a senior accountant in 1987 and left 32 years later as Chief Financial Officer and President of Enabling Services.

Garrick Jones and Paul Ashcroft talk with Kathy, now Executive Director of the Atlanta Committee for Progress and a board director at Delta Air Lines, CGI and Beyond Meat, about the question that really matters — the second one. She explains why the first question only answers your job while the next one gets behind what is actually going on, how a week spent thinking about themselves turned into a pipeline of women leaders at Coca-Cola, why trust is the thing that makes an airline work at all, and what Atlanta is doing about a city where a child born in the wrong zip code has a four per cent chance of getting out of poverty.

In this episode:

  • Why the second question is the one that matters, and how auditing teaches you to ask it
  • Following the consumer: how Coca-Cola has stayed relevant
  • The Women's Leadership Council, and the secret weapon nobody planned for
  • Relationships, vulnerability, and knowing how decisions actually get made
  • Trust at airline scale, and why the pilot's call has to stay the pilot's
  • Place-based change: making Atlanta the best place to raise a child
  • Meet people where they are — the lesson she learned early, in Rochester

Find Kathy on LinkedIn and learn more about the Atlanta Committee for Progress

The new book from Paul Ashcroft, Simon Brown and Garrick Jones titled "The Curious Imperative" will be available for pre order shortly. Find out more here

Watch on YouTube here

Enjoyed the conversation? Leave us a review and join us at #CuriousAdvantage.